Web Design Principles​
CONTRAST
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"Contrast occurs when two or more related elements are displayed differently, and the greater the difference, the greater the contrast."
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In addition to color,
"other attributes include size, shape, texture, orientation, position, and movement."
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"Under some circumstances, contrast is used to make something different so that it stands out. This helps to indicate what is important."
REPETITION
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Repetition is "the use of a consistent theme throughout a Web site."
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"The repetition of elements establishes a style for your website."
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An example of effective repetition is creating "navigation aids [that] will appear on every page and their design is critical for readers to have a sense of context and organization."
​ALLIGNMENT
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"Alignment simply means that items on your page line up with each other; items are... carefully and thoughtfully arranged."
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"Alignment can enhance or detract from the appearance of a Web page."
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"Proper alignment will create strong associations and a pleasing visual style."
​PROXIMITY
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"Proximity refers to the distance between elements on a Web page and how the elements relate to one another."
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"Elements that are close together appear to have a stronger relationship than elements that are farther apart."
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Promixity refers to many elements, including text, navigation, [and] headings."
​COLOR
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"Using an overall color scheme provides continuity for your readers and it can give your site personality."
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"Complementation refers to the way we see colors in terms of their relationships with other colors."
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"Contrast reduces eyestrain and focuses user attention by clearly dividing elements on a page."
​TEXT
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"Text in Web pages is displayed by browsers using the fonts available in the viewer's computer" so it's important to use basic fonts as often as possible.
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"Readability refers to how easy it is to read extended amounts of text."
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"Legibility refers to how easy it is to read short bursts of text such as headlines or buttons."
